Award-winning South African director, Amy Allais is one of the founding partners of Ola! Films. She’s undergone various phases in her commercials directing career, from massive choreographed dance spots to comedy performance, (her latest Pepsico TVC shot in Turkey, was on Shots) to an inadvertent specialisation in kids and babies that has taken her all over the globe. She is a great collaborator, and clients just love her attention to detail. A graduate of AFDA, South Africa’s elite drama and film university, she began directing commercials in 2005, and has shot all over the world, she has barely stopped for a breath since.
Currently she’s thrilled about reaching beyond the commercials sphere and has received great acclaim for her first ever music video, “Biggest Curse” by the Original Swimming Party feat. Moonchild Sanelly. She conceptualised, executed and edited it. Currently travelling the festival circuit around the world, the video was a finalist at the Berlin MVAs and Raindance London, and won Best Music video at the inaugural Ciclope Africa.
(Amy has also has a beauty reel and a kids reel)
Directed by the duo Chess: Amy Allais & Justice Mukheli, this gritty and cinematic commercial follows the journey of a pack of illicit cigarettes from manufacture, through all of the various criminal hands it goes through, to being lit up by the end consumer.